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August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

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May 27-29, 2026

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...

The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits

Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology

Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

Instrumentl blog

January 23, 2025

Developing Your 2025 Grant Strategy: How to Win More & Save Time With AI

The nonprofit landscape is evolving rapidly, and the key to staying ahead in 2025 is crafting a strategic, AI-driven approach to grant acquisition. With the help of Virtuous and Instrumentl,...

Ask a Responsive Fundraiser Erica Waasdorp

January 23, 2025

Ask a Responsive Fundraiser with Erica Waasdorp

Welcome back to Ask a Responsive Fundraiser! We’re pleased to welcome the president of A Direct Solution, Erica Waasdorp. Erica is a leading expert in monthly giving, an author, and...

donor management software for small nonprofits

January 20, 2025

How to Use Donor Management Software for Nonprofits

Donor management software for small nonprofits is a necessity for growth. Learn more about its benefits and how to choose the right one for your nonprofit.

Ask a Responsive Fundraiser Carly Berna

January 16, 2025

Ask a Responsive Fundraiser with Carly Berna

We’re happy to welcome our very own Carly Berna back to Ask a Responsive Fundraiser. This week, she tackles fundraising metrics, brand refreshing, and using AI in nonprofit work.  Be...

How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This?

January 14, 2025

How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This?

For today’s nonprofits, donor engagement is more complex than ever. Gone are the days when one-size-fits-all campaigns and fragmented systems could suffice. Nonprofits now face increasing demands for personalized, data-driven,...

Microsoft’s Lessons for Nonprofits with Erin McHugh Saif

January 14, 2025

Microsoft’s Lessons for Nonprofits with Erin McHugh Saif

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft’s Chief Product Officer and Tech for Social Impact Leadership Team member,...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer