[Podcast] Trent Dunham – Dunham + Company

Closing the Impact Gap of Nonprofits

There are countless nonprofits around that world that aren’t reaching their full potential, with a gap widening between what their impact is and what it could be. Trent Dunham believes these organizations are often weighed down by misconceptions about the fundraising process, including donors’ giving habits.

As president of Dunham + Company, a marketing and fundraising company, Trent helps faith-based nonprofits develop and execute a fully integrated fundraising strategy that results in year-over-year growth in donated revenue.

This week, Trent joined host Gabe Cooper on The Modern Nonprofit Fundraiser podcast.  In this episode, they discuss researched-backed fundraising insights, the latest innovations in giving, and common myths and misconceptions nonprofits have about fundraising that should be reexamined.

“It’s more complex than just raising money,” Trent said. “No matter where you are in the lifephase of an organization – whether you’re a start-up or you’ve been around 150 years – there are issues that have to be dealt with in order to be set up for immediate and long term success.”

Highlights from this episode include:

  • The myth that aging donors don’t give online (and the research Trent has to back it up!)
  • A common misconception many fundraisers have about Millennial donors – and why outreach to this group should be happening right now
  • The importance of storytelling in fundraising, and providing data as evidence of what nonprofits are accomplishing
  • The unmistakable impact the social and digital worlds have had on fundraising, and why nonprofit organizations need to catch up to consumer expectations


Feeling inspired? Find more interviews from The Modern Nonprofit Fundraiser on SoundCloud.

Fundraising insights you won’t delete.
Delivered to your inbox weekly.
Tips For Responsive Year-End Fundraising

Tips For Responsive Year-End Fundraising

What makes a year-end fundraising campaign responsive? The year-end fundraising season is a critical time for many nonprofits to raise money and build relationships with their supporters. This week on…
How To Involve Your Board In Year-End Fundraising

How To Involve Your Board In Year-End Fundraising

How do you engage your board at year-end? Your board members can be important partners in your year-end fundraising campaign. But how do you inspire them to participate? What’s the…

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer