Major Donor Fundraising: 6 Best Strategies & How to Use AI
Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.
April 11, 2026
Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.
TL;DR: Every donor in your file tells a story. But some of those stories have chapters you haven’t read yet. That $50-a-month donor your team already loves? They might also
TL;DR: If you lead a nonprofit team, you already know the tension. You care deeply about your mission, your staff cares deeply about your mission, and yet somehow the culture
TL;DR: If you’re a nonprofit fundraiser wondering how AI fits into your day-to-day work, you’re not alone. The conversation around AI in nonprofit fundraising has shifted from “should we use
At Virtuous, we believe generosity has the power to transform both the world and the heart of the giver. Our mission is to support nonprofits like yours in building stronger
TL;DR: Adopt AI now, or you’ll fall behind. Sound familiar? Fundraisers everywhere are being told that AI for nonprofits speeds up their daily work. And whether you’re rapidly nodding your
About once a month, I host a gathering of nonprofit and social impact leaders that I call a Dinner of Extraordinary Humans. The rules are simple: phones off, real food,
TL;DR: You know those donors who show up every single year? Maybe they give $25. Maybe they give $500. The dollar amount changes, but the behavior stays the same. They
Your donor welcome email is more than a thank-you. See how a well-crafted message can build trust, strengthen relationships, and encourage future giving.
Make every donor interaction count. See how marketing automation helps nonprofits personalize outreach, automate tasks, and drive greater generosity.
With a three-year revenue growth of over 551%, Virtuous ranks No. 916 among America’s fastest-growing private companies. PHOENIX, August 13, 2024 – Inc. revealed today that Virtuous, the leading Responsive
PHOENIX, June 18, 2024—Virtuous, the leading responsive fundraising platform for nonprofit organizations, announced today that it has been named to Inc.’s annual Best Workplaces list for the second year in a
PHOENIX, March 19, 2024—Virtuous, the fastest-growing CRM for medium and large nonprofits, announced today the appointment of Jeff Perkins as its new Chief Marketing Officer (CMO). In this role, Perkins will help drive
Harness donor data to understand motivations & boost engagement. Many nonprofits lag in digital innovation, but leveraging data can guide & enhance strategies.
Virtuous, the fastest-growing nonprofit CRM and category-leading responsive fundraising platform, has been named to the 2023 Inc 5000 list
Virtuous, the fastest growing nonprofit CRM and category-leading responsive fundraising platform, has been named to Inc.’s list of America’s Best Workplaces—a select list recognizing exceptional workplaces and company cultures, whether operating in a physical or virtual environment.
Is your Nonprofit CRM full of messy donor data? If you work at a busy nonprofit, your days are stacked just trying to keep up with delivering programs and communicating
Your committed team of volunteers are some of your organization’s greatest advocates and supporters. While they donate their time and skills to your cause, they can also make generous monetary
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
