
The Lapsed Donor Letter That’s Killing Your Retention (And 5 Ways to Fix It)
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major

How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to

TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient

TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.

TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened

Your donor welcome email is more than a thank-you. See how a well-crafted message can build trust, strengthen relationships, and encourage future giving.

Make every donor interaction count. See how marketing automation helps nonprofits personalize outreach, automate tasks, and drive greater generosity.

With a three-year revenue growth of over 551%, Virtuous ranks No. 916 among America’s fastest-growing private companies. PHOENIX, August 13, 2024 – Inc. revealed today that Virtuous, the leading Responsive

PHOENIX, June 18, 2024—Virtuous, the leading responsive fundraising platform for nonprofit organizations, announced today that it has been named to Inc.’s annual Best Workplaces list for the second year in a

PHOENIX, March 19, 2024—Virtuous, the fastest-growing CRM for medium and large nonprofits, announced today the appointment of Jeff Perkins as its new Chief Marketing Officer (CMO). In this role, Perkins will help drive

Harness donor data to understand motivations & boost engagement. Many nonprofits lag in digital innovation, but leveraging data can guide & enhance strategies.

Virtuous, the fastest-growing nonprofit CRM and category-leading responsive fundraising platform, has been named to the 2023 Inc 5000 list

Virtuous, the fastest growing nonprofit CRM and category-leading responsive fundraising platform, has been named to Inc.’s list of America’s Best Workplaces—a select list recognizing exceptional workplaces and company cultures, whether operating in a physical or virtual environment.

Is your Nonprofit CRM full of messy donor data? If you work at a busy nonprofit, your days are stacked just trying to keep up with delivering programs and communicating

Your committed team of volunteers are some of your organization’s greatest advocates and supporters. While they donate their time and skills to your cause, they can also make generous monetary
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.