
What is a Good Donor Retention Rate for 2026?
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

TL;DR If your board is asking questions you can’t answer in real time, you probably don’t have a data problem. It’s more of an infrastructure problem. Most nonprofits are sitting

TL;DR: Most fundraisers we talk to have the same problem: They need more business partners. They want a mid-level pipeline that can sustain their programs. And they have no idea

TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,

Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.

TL;DR: Every donor in your file tells a story. But some of those stories have chapters you haven’t read yet. That $50-a-month donor your team already loves? They might also
TL;DR: If you lead a nonprofit team, you already know the tension. You care deeply about your mission, your staff cares deeply about your mission, and yet somehow the culture

Nonprofit marketing automation has revolutionized how organizations are able to mobilize volunteers—providing new and innovative ways to engage and activate supporters. With automation, nonprofits can implement responsive principles to engage

Dana Snyder of Positive Equation joins the Responsive Fundraising Podcast to discuss social media and digital strategy for nonprofits. During our conversation we covered the dance marathons that first

Casey Davis, the Executive Director at the Diabetes Research Connection, joins the Responsive Fundraising Podcast to discuss her experience leading a growing nonprofit through transition and trials. During our

JB Stark discusses resilience and growth at The Trevor Project, offering insights for thriving in nonprofit work amidst challenges.

Stacy LeBaron joins The Responsive Fundraising Podcast to talk about delivering animal welfare services during times of crisis and the power of pivoting. Stacy has been involved in animal

Sarah Landman joins the Responsive Fundraising podcast to discuss personalized donor stewardship.

Cameron Ripley joins the Responsive Fundraising podcast to discuss the latest trends in nonprofit marketing. During our conversation we discuss the lessons learned from hundreds of nonprofit marketing campaigns in

Brian Numainville, consultant, speaker, and author joins the Responsive Fundraising podcast to discuss his observations from 2020, where nonprofits might be missing opportunities, and his future outlook. Nonprofit Surveys:

Chris Hammond and Jen Linck of CGC joined The Responsive Fundraising Podcast to get deep into the practical details, steps, and strategies of crafting an effective nonprofit marketing plan.

Steven Aguiar joins The Responsive Fundraising podcast to discuss how nonprofits can grow their donor base through digital acquisition and paid campaigns. During the conversation we discuss essential elements of digital marketing campaigns and why a…
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
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Actionable insights to help retain donors and extend engagement.
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Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.