Inc. Names Virtuous One of America’s Best Workplaces

Virtuous recognized for creating an exceptional workplace, company culture, and employee engagement 

Phoenix, Arizona — May 9, 2023 — Virtuous, the fastest growing nonprofit CRM and category-leading responsive fundraising platform, has been named to Inc.’s list of America’s Best Workplaces—a select list recognizing exceptional workplaces and company cultures, whether operating in a physical or virtual environment.

“We are honored by the recognition. At Virtuous, we believe that generosity has the power to create profound change in the world—and in the culture of our team,” said Virtuous Founder and CEO Gabe Cooper. “I’m constantly amazed by how our team shows up to serve their teammates and the broader nonprofit community. Our people are committed to listening, empathy, and service. We take our work seriously but don’t take ourselves too seriously. We celebrate one another because we believe life is too short not to love what you do. I couldn’t be more proud and impressed by the environment our team has created.”

Since its founding in 2014, Virtuous has become the fastest-growing nonprofit CRM and responsive fundraising platform. Thousands of fundraisers use its software to move from impersonal to hyper-personalized experiences with their donors. The category leader in responsive fundraising, Virtuous is charting a new way for nonprofits of all sizes to better connect with and inspire their audience.

“Nonprofits provide a critical role in our society. They help address the world’s most pressing issues, and they provide donors and volunteers with opportunities to create a meaningful impact on the issues they care about most,” said Cooper. “But today’s nonprofits are often slowed down by their technology stack and continue to create lackluster experiences for their donors. But the reality is that today’s donors expect a deeper personal connection to their favorite cause. And our brilliant team is innovating every day in order to make that vision a reality.”

“This year’s list was the most competitive to date. Being named to Best Workplaces is an honor that only a small fraction of companies have been able to claim,” says Inc. editor-in-chief Scott Omelianuk. “Proving to the world that you’re a magnet for talent and have a culture that keeps teams engaged, productive, and proud to come to work is a truly remarkable achievement.”

To compile the list, Inc. collected and evaluated data from thousands of company submissions, both private and public U.S., to determine this year’s Best Workplaces list. Each company took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, fostering employee growth, benefits, and overall company culture.

About Virtuous

Much more than a nonprofit CRM, Virtuous is the category leader in responsive fundraising. Its responsive fundraising platform helps nonprofits move from outdated and impersonal strategies to hyper-personalized experiences and connections with every donor, from major to small. The company’s AI-driven responsive fundraising platform increases donor retention, increases average gift size, decreases staff burnout, and accelerates new donor acquisition. For more information, visit

About Inc.
The world’s most trusted business-media brand, Inc., offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels, including websites, newsletters, social media, podcasts, and print. For more information, visit

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Actionable tips and insights for personalizing donor engagement with responsive fundraising.
The Responsive Nonprofit: A New Book by Gabe Cooper, CEO of Virtuous 

The Responsive Nonprofit: A New Book by Gabe Cooper, CEO of Virtuous 

Gabe Cooper’s second book aims to help transform nonprofit organizations to drive greater innovation and impact.
Virtuous Continues Strong Growth and Momentum in Q1 2024

Virtuous Continues Strong Growth and Momentum in Q1 2024

Software company reports record-breaking results as demand for modern solutions in the nonprofit sector increases.
Virtuous Announces Integration with Instrumentl to Help Nonprofits Discover, Research, and Track Grants at Scale

Virtuous Announces Integration with Instrumentl to Help Nonprofits Discover, Research, and Track Grants at Scale

Virtuous announces integration with Instrumentl allowing nonprofits to effortlessly bring grant prospecting, tracking, and management to one place.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer