[Podcast] Emily Lesko on Using Data to Unlock Great Giving Experiences


Using Data to Unlock Great Giving Experiences

Check out the teaser video and scroll to the bottom for the full episode.

This week, Emily Lesko, VP of Digital Business Solutions at iDonate, joined host Gabe Cooper on The Modern Nonprofit Fundraiser podcast to discuss how to create an unforgettable donor experience.

In this episode, Gabe and Emily cover what makes a great giving experience (hint: this is not a one-size-fits-all), tactics to increase your gift sizes, and the importance of clean data and how it can be leveraged to improve donor engagement.

[bctt tweet=”“Every organization wants to know their donor, meet their donor where they are and speak to their donor in a way that makes sense to them.” – Emily Lesko, iDonate ” username=”VirtuousCRM”] “But in order to do that, you need to know who they are and what they care about. That’s difficult in today’s environment if you have disparate systems.”

Highlights from this episode:

  • The role of data in creating integrated giving experiences for donors
  • The major source of giving in America (that’s not cash) ripe for nonprofits to unlock
  • Common pitfalls nonprofits can avoid when strategizing the online giving experience
  • Tactics for nonprofits to consider before taking steps on new software, including understanding the different needs of decision-makers within their organization

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

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The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer