Featured Stories

What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report

How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

Recent

DonorRetentionRate_Blog

April 21, 2026

What is a Good Donor Retention Rate for 2026?

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who...

How to Use the 2026 Virtuous Nonprofit Benchmark Report to Gain Clarity and Grow Revenue

April 20, 2026

How to Use the 2026 Virtuous Nonprofit Benchmark Report to Gain Clarity and Grow Revenue

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US...

How to Build a Fundraising Dashboard Your Board Actually Trusts (In 6 Steps)

April 20, 2026

How to Build a Fundraising Dashboard Your Board Actually Trusts (In 6 Steps)

TL;DR If your board is asking questions you can’t answer in real time, you probably don’t have a data problem. It’s more of an infrastructure problem. Most nonprofits are sitting...

Episode 81_Randy Molland

April 17, 2026

How Nonprofits Can Use LinkedIn to Find and Cultivate New Donors

TL;DR: Most fundraisers we talk to have the same problem: They need more business partners. They want a mid-level pipeline that can sustain their programs.  And they have no idea...

Virtuous Raise Widgets

April 14, 2026

New in Virtuous Raise: Widgets Are Here to Turn Every Page Into a Fundraising Opportunity

TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,...

Major Donor Fundraising

April 11, 2026

Major Donor Fundraising: 6 Best Strategies & How to Use AI

Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer