Virtuous Blog

The latest on responsive fundraising, donor retention, and more.

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Mobilize Volunteers with Marketing Automation

Nonprofit marketing automation has revolutionized how organizations are able to mobilize volunteers—providing new and innovative ways to engage and activate supporters. With automation, nonprofits can implement responsive principles to engage...


Responsive Fundraising Tools: A Year in Review 2022

It’s hard to believe that another year is coming to a close – it feels like yesterday that we were recapping our 2021 innovations on The Responsive Weekly! This year...


G2 Winter Report: Virtuous Leader in Nonprofit CRM

Virtuous has been recognized as a Leader in Nonprofit CRM by G2 Crowd, as announced in the Winter 2022 G2 Report. This award marks the 10th consecutive reporting quarter that...


Virtuous & Classy announce improved integration

Phoenix, Arizona (December 2022) – Virtuous, an industry leader in nonprofit CRM, announced in December a new and improved integration with Classy to better integrate donor data and provide a...

hands typing on laptop, maybe sending a Giving Tuesday email

3 Essential Emails To Send For Giving Tuesday

For most nonprofits, email is a major part of Giving Tuesday. If your inbox gets as crowded as mine does this time of year, you may think that the global...


The Psychology of Giving: Lessons for Fundraisers

As a fundraiser, do you truly understand why your donors give to your organization? In this episode of The Responsive Weekly, Angel Aloma of Aloma Fundraising Strategies joined Erik Tomalis...

Photo of Claire Machado from the company Overflow.

Your Guide for Stock Gifts to Nonprofits

Stock gifts are becoming ever more important for nonprofits. A key part of Responsive Fundraising is enabling your donors to give in the ways they want to give, which means...


Optimize Your Year-End Online Fundraising

Year-end giving is right around the corner, are you prepared? The final months of the year are a crucial time for nonprofits to raise funds, and the popularity of online...


Copywriting Tips For Year-End And Beyond

How do you inspire your supporters to give? From Giving Tuesday to the end of the year, you’ll be communicating with your supporters a lot. How can you make sure...


The Responsive Guide to Year-End Fundraising

The end of the year is a busy time for nonprofits. Approximately 30% of giving occurs in December. October through December is the most influential giving season. So how can...

Grace Green Corporate Matching Gifts

Make the Most of Corporate Matching Gifts

The phrase “matching gifts” can mean different things such as board members or foundations offering to match the amount of money you raise during a certain time. However, over the...


3 Donor Acquisition Tactics to Try Today

Acquiring and retaining donors is the lifeblood of any nonprofit organization. Accomplishing important charitable work requires predictable, sustainable revenue from a faithful group of supporters. For the past 8 years,...

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer