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What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...
How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture
5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report
How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

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Inights Blog

May 21, 2026

Virtuous Insights: Targeting Donors Most Likely to Give

TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data...
Using Data Quality to Unlock AI's Potential in Fundraising With Erin Stender

May 20, 2026

Using Data Quality to Unlock AI's Potential in Fundraising

TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”...
The 2026 Virtuous Benchmark Report for Human Services Nonprofits

May 18, 2026

How to Use The 2026 Virtuous Benchmark Report for Human Services Nonprofits

TL;DR If you lead fundraising at a Human Services nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with program needs, urgent...
The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

May 14, 2026

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits

TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major...
Building Sustained Giving Through Human Connection and Technology With Chris Larson

May 13, 2026

Building Sustained Giving Through Human Connection and Technology

How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer