
The Lapsed Donor Letter That’s Killing Your Retention (And 5 Ways to Fix It)
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major

How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to

TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient

TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.

TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened

TL;DR: You know those donors who show up every single year? Maybe they give $25. Maybe they give $500. The dollar amount changes, but the behavior stays the same. They

TL;DR If you’re running online giving through one platform and managing donor relationships in Salesforce, you already know the tension. Every gift that comes in needs to show up in

TL;DR: You already know you should treat every donor with care. The problem isn’t motivation. It’s bandwidth. Small teams. Big donor files. Not enough hours. So how do you give

TL;DR In the process of evaluating best donation platforms for nonprofits? If so, it might feel like you’re likely trying to solve several challenges all at once. You want: →

TL;DR: For many nonprofit fundraising teams, the pressure to hit revenue targets this quarter makes long-term thinking feel like a luxury. Brand awareness? A nice-to-have. A recognizable visual identity? Something

TL;DR You’ve probably been there. Your team comes back from a conference energized. Three notebooks. A dozen business cards. A tote bag full of vendor swag. And within two weeks,

TL;DR Nonprofit AI adoption is everywhere. But is it actually working? If you’re a fundraising leader wondering whether your organization is keeping pace with AI, you’re not alone. There’s a

TL;DR: Most nonprofit fundraising teams know what it feels like to launch a campaign that should have worked. The vision was compelling. The board was aligned. The goal felt within

Your nonprofit is most likely using AI, but do you ever find yourself wondering if you and your team use it well? Or how your use of AI compares to

Your volunteers show up. They serve meals, mentor students, organize events, and give their time because they believe in your mission. But here’s something most nonprofit teams don’t realize: volunteer
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.