Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.
December 2, 2025
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.
Several years ago, I sat with a development director late one evening. The office was mostly dark. A handful of desk lamps glowed in an open floor plan that had
Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.
This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not
Learn how Lauren and John Mark Vanderpool help nonprofits turn real impact data into stories that deepen donor trust and grow generosity.
Nonprofit leader Ian Adair shares ways to fight burnout, build healthy cultures, and lead with vulnerability so your team can thrive for the long haul.
Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made
Make stewardship fast and human. Rachel Bearbower shares a simple 100-day donor journey and automation tips with hosts Carly Berna and Scott Holthaus.
Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.
Faith-based nonprofits are in a paradox. You’re called to tremendous impact, but you’re fundraising in an era of intense change and competition. How do you stay true to what drew
At Virtuous, supporting nonprofits is what we do every day. Our typical approach? Powering the engine that is our Responsive fundraising platform. With our suite of connected fundraising, automation, and
End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut
You’ve probably heard of Giving Tuesday. But have you heard of DAF Day? DAF Day is a new national day of giving that promotes the use of donor-advised funds (DAFs)
Technology and nonprofits: Now that’s an interesting combination. So, what comes to your mind when you think of those two words together? → Depending on the size or budget of
Who said gathering fundraising ideas for nonprofit organizations has to be overwhelming? There are plenty of lists out there with tons of fundraising event ideas. This list is your most
So, you’re in charge of emails for your nonprofit. And your boss needs you to send out an email to some of your donors. But this one’s really specific. These
When it comes to building a thriving nonprofit, focusing solely on one-time donations can only go so far. New donor acquisition is expensive and it doesn’t offer predictability. This is
New donor acquisition is an essential building block for every nonprofit. While donor retention is more cost-effective, every organization faces natural attrition, making new donor acquisition vital for sustaining and
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
