With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.
Faith-based nonprofits are in a paradox. You’re called to tremendous impact, but you’re fundraising in an era of intense change and competition. How do you stay true to what drew
At Virtuous, supporting nonprofits is what we do every day. Our typical approach? Powering the engine that is our Responsive fundraising platform. With our suite of connected fundraising, automation, and
End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut
You’ve probably heard of Giving Tuesday. But have you heard of DAF Day? DAF Day is a new national day of giving that promotes the use of donor-advised funds (DAFs)
Technology and nonprofits: Now that’s an interesting combination. So, what comes to your mind when you think of those two words together? → Depending on the size or budget of
Who said gathering fundraising ideas for nonprofit organizations has to be overwhelming? There are plenty of lists out there with tons of fundraising event ideas. This list is your most
So, you’re in charge of emails for your nonprofit. And your boss needs you to send out an email to some of your donors. But this one’s really specific. These
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
