Virtuous Insights: Targeting Donors Most Likely to Give
TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data
May 21, 2026
TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data
TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”
TL;DR If you lead fundraising at a Human Services nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with program needs, urgent
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading
TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major
How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to
TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient
TL;DR You’ve probably been there. Your team comes back from a conference energized. Three notebooks. A dozen business cards. A tote bag full of vendor swag. And within two weeks,
TL;DR Nonprofit AI adoption is everywhere. But is it actually working? If you’re a fundraising leader wondering whether your organization is keeping pace with AI, you’re not alone. There’s a
TL;DR: Most nonprofit fundraising teams know what it feels like to launch a campaign that should have worked. The vision was compelling. The board was aligned. The goal felt within
Your nonprofit is most likely using AI, but do you ever find yourself wondering if you and your team use it well? Or how your use of AI compares to
Your volunteers show up. They serve meals, mentor students, organize events, and give their time because they believe in your mission. But here’s something most nonprofit teams don’t realize: volunteer
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.
Faith-based nonprofits are in a paradox. You’re called to tremendous impact, but you’re fundraising in an era of intense change and competition. How do you stay true to what drew
At Virtuous, supporting nonprofits is what we do every day. Our typical approach? Powering the engine that is our Responsive fundraising platform. With our suite of connected fundraising, automation, and
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
