TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the
Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there
Donation Page TL;DR: Let’s talk about your donation page. If a donor makes it all the way to your website giving page, so much of the legwork has already been
TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together
The following blog is a re-posted article from our partners at Intrumentl. The new Instrumentl Discover turns prospecting into a conversation. Describe your program in plain language, then refine your
TL,DR: Nonprofits leave $4-$7 billion on the table each year in underutilized corporate matching gifts. [1] Why? Two things drive this gap: But the programs continue to grow, with more
TL;DR: If you lead marketing or fundraising at a nonprofit, you already feel the squeeze. Donors have less attention to give, more places to give it, and a credit card
TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at
Learn how to launch and lead a successful capital campaign with Amy Eisenstein, plus tips for feasibility studies, stewardship, and staying energized.
Charity: Water’s Victoria Harrison shares how immersive storytelling and a small-town lab sparked $2M in new giving.
Tammy Zonker explores human-centered fundraising, blending donor and community-centered approaches for greater impact.
Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab.
John and Becky share how to multiply your mission through community, joy, and activating your believers. A must-listen from the 2025 RNS.
Planned giving made simple. Fundraising expert Russell James shares smart, practical ways to start or grow a legacy giving program at your nonprofit.
Learn how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors.
Why only 9% of nonprofits feel ready to execute digital strategy, and what to do next. Insights from Javan Van Gronigen and the 2025 Peer Report.
Nonprofit AI strategy made simple. Nathan Chappell breaks down ethics, tools, trust, and innovation in this episode of The Responsive Lab.
Learn how to turn nonprofit data into real fundraising decisions and scale relationships using AI in this episode with Stephen Boudreau and Erik Tomalis.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
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Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
