
Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.
TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy

TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy

TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,

TL;DR Most nonprofit teams are running two conversations about AI at once. Until leaders deal with the quiet conversation, the loud one goes nowhere. That’s the core of a recent

TL;DR If you lead fundraising at a rescue mission, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with campaign deadlines, donor calls,

TL;DR Talk to any veteran major gift officer long enough, and a version of this story will surface. He had been cultivating a prospect for six months. Coffee meetings, a

Virtuous, the category-leading responsive fundraising platform for nonprofits, has been named to Inc.’s 2026 Best Workplaces list. It’s the fourth consecutive year Virtuous has made the list, which recognizes the

TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data

TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”

Discover insights from the 2025 Faith Benchmark Report to grow giving, retain donors, and build responsive relationships in faith-based fundraising.
In this episode of The Responsive Lab, Scott talks with Carly Berna and Gabe Cooper about the key trends from the 2025 Virtuous Benchmark Report.

In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Beth Fisher, a nonprofit consultant, strategist, and former Chief Advancement Officer.

In this episode of The Responsive Lab, Carly and Scott sit down with Tim Lockie, founder of The Human Stack.

Preview the 2025 Virtuous Nonprofit Fundraising Benchmarks. Discover key trends in donor retention, mid-level giving, and digital engagement.

Learn how nonprofits can thrive through a CRM transition with strategies for data migration, team buy-in, and choosing the right system.
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising.

Discover how to turn your CRM into a donor engagement and revenue growth engine. Learn from industry expert Andrew Olsen in this actionable webinar recap.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.