TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who
TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US
TL;DR If your board is asking questions you can’t answer in real time, you probably don’t have a data problem. It’s more of an infrastructure problem. Most nonprofits are sitting
Discover insights from the 2025 Faith Benchmark Report to grow giving, retain donors, and build responsive relationships in faith-based fundraising.
In this episode of The Responsive Lab, Scott talks with Carly Berna and Gabe Cooper about the key trends from the 2025 Virtuous Benchmark Report.
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Beth Fisher, a nonprofit consultant, strategist, and former Chief Advancement Officer.
In this episode of The Responsive Lab, Carly and Scott sit down with Tim Lockie, founder of The Human Stack.
Preview the 2025 Virtuous Nonprofit Fundraising Benchmarks. Discover key trends in donor retention, mid-level giving, and digital engagement.
Learn how nonprofits can thrive through a CRM transition with strategies for data migration, team buy-in, and choosing the right system.
In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising.
Discover how to turn your CRM into a donor engagement and revenue growth engine. Learn from industry expert Andrew Olsen in this actionable webinar recap.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
