The 2025 Virtuous Benchmark Report is here — and it’s full of insights nonprofit leaders can use today.
In this episode of The Responsive Lab, Virtuous CEO Gabe Cooper and Fundraiser in Residence Carly Berna join co-host Scott Holthaus to break down key trends shaping generosity in 2025 — from mid-level giving momentum to why retention isn’t just about thanking donors.
Also in this episode, Carly and Gabe share:
- Why “days between first and second gift” is the hidden KPI worth tracking
- The overlooked power of mid-level giving (and how to scale it with tech)
- How the best organizations are increasing donor LTV
- What to do when your metrics are flat
Download the full report: https://virtuous.org/resource/nonprofit-benchmark-report-2025
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The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
Special thanks to editor and sound engineer Tom Meintzer and producer Riley Young.
