“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
Microsoft’s Erin McHugh joins Virtuous to explore how nonprofits can prepare for the next 5 years of AI, data strategy, and digital transformation.
Learn how nonprofits can co-create powerful mission narratives with community. This conversation redefines storytelling in fundraising.
Listen to Sterrin Bird on The Responsive Lab, on how nonprofits can use AI in fundraising without losing trust, empathy, or human connection.
Clean data, AI, and donor trust. Clay Buck and Tim Paris unpack it all in this Responsive Nonprofit Summit session.
How nonprofits can align AI with their mission and create more human-centered messaging, with tips from Matt Scott of CauseMic.
Learn how to build real donor relationships through empathy-driven content strategy with Brynne Krispin on The Responsive Lab.
Nonprofits aren’t competing for dollars, they’re competing for connection. Nathan Chappell shares how to build radical relationships that grow giving.
Nonprofit email underperforming? Katelyn Baughan shares tips to boost retention, build welcome series, and automate for better donor engagement.
Simplify nonprofit data management with the Virtuous + Omatic integration. Connect systems, clean data, and focus on building donor relationships.
In this episode, get tactical tips to communicate clearly, retain donors over acquire, and forecast when the future feels uncertain.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
