TL;DR: Fifteen years in advancement services taught me that most bad asks are not so much a relationship problem. But a bit more of a homework problem. Doing the research
TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or
Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are
TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what
TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the
In this episode, you’ll get practical strategies for increasing donor loyalty with better data, smarter segmentation, and personalized outreach.
In this episode of The Responsive Lab, Brady Josephson makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns.
In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy.
In this episode of The Responsive Lab, Heather Hiscox unpacks how nonprofits can lead organizational change with empathy, inclusion, and clarity.
In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action.
Explore 3 key insights from the 2025 Human Services Benchmark Report to grow generosity and retain more donors.
Discover 3 critical takeaways from the 2025 Education Nonprofit Benchmark Report to help grow giving and deepen donor engagement.
In this episode of The Responsive Lab, we explore the pivotal role mid-level giving plays in a healthy donor pipeline.
Explore 3 top takeaways from the 2025 Healthcare Nonprofit Benchmark Report to improve retention, grow monthly giving, and drive revenue.
In this episode of The Responsive Lab, we explore the intersection of AI and human empathy with two visionary leaders at Virtuous.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
