Mid-level donors are often overlooked. But in this episode of The Responsive Lab, Jeff Schreifels joins co-hosts Carly Berna and Scott Holthaus to explain why that’s a costly mistake.
As Principal at the Veritus Group and a recognized authority in major gifts, Jeff shares the pivotal role mid-level giving plays in a healthy donor pipeline. He breaks down the common roadblocks nonprofits unintentionally put in front of givers and offers practical guidance for teams ready to take their mid-level programs seriously.
Also in this episode, Jeff shares:
- Why mid-level donors are often overlooked—and why that’s a mistake
- How to create meaningful connections at scale
- How mid-level giving feeds your major gift pipeline
- What to do this week if you’re ready to invest in mid-level strategy
Learn more about Jeff and Veritus Group at veritusgroup.com
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The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
