In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Brady Josephson, VP of Marketing and Growth at charity:water.
Brady makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. He unpacks how charity:water’s latest initiatives — including their immersive Experience Lab and viral “Work from Bed” campaign — are using creativity and real-world touchpoints to increase future donor demand and loyalty.
From the difference between performance and brand marketing to tangible ways nonprofits can create their own pattern interruptions, this episode is a practical and inspiring masterclass in modern donor engagement.
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The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
