
How to Choose, Use, and Maintain Your Donor Management System in 2026
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

Boost fundraiser success with the Virtuous + OneCause Integration: Unify data, convert first-time guests to loyal donors, and personalize donation asks with event insights.

Ensure every donor feels special with personalized appeals. Boost average gifts with tailored pledges. Get a free checklist!

At Virtuous, our core belief is to always listen to our customers and build features that enable your organization to be more responsive. In the spirit of Responsive Fundraising, we

Virtuous and AskGenius® team up to help nonprofits raise more money through personalized fundraising appeals.

Unlock the potential of stock gifts for nonprofits! Learn the benefits, practical steps, and boost your fundraising strategy with this guide!

It’s hard to believe that another year is coming to a close – it feels like yesterday that we were recapping our 2021 innovations on The Responsive Weekly! This year

Virtuous has been recognized as a Leader in Nonprofit CRM by G2 Crowd, as announced in the Winter 2022 G2 Report. This award marks the 10th consecutive reporting quarter that

Phoenix, Arizona (December 2022) – Virtuous, an industry leader in nonprofit CRM, announced in December a new and improved integration with Classy to better integrate donor data and provide a

Discover how Virtuous CRM’s recognition as a leader in G2’s Fall 2022 report underscores its impact in revolutionizing nonprofit fundraising.

Phoenix, Arizona (June 14, 2022) – Virtuous, the world’s fastest-growing nonprofit CRM and responsive fundraising platform, today introduced Events, an event registration and ticketing platform designed for nonprofits to more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.