Virtuous & Classy announce improved integration


Phoenix, Arizona (December 2022)Virtuous, an industry leader in nonprofit CRM, announced in December a new and improved integration with Classy to better integrate donor data and provide a holistic, complete picture for fundraisers. 

The integration solution allows for all new contact data in Virtuous to be sent automatically to Classy. Now fundraisers can reduce data silos across their organization and establish better trust in the data all while serving their donors. 

In addition to new features, the improved integration will enable organizations to choose to:

  • Map custom questions created on Classy forms to be mapped to Virtuous’ custom fields
  • Global unsubscribe from donor and email lists in both Virtuous and Classy.
  • Map transactions with tribute information from Classy to honoree and acknowledgee, respectively, in Virtuous.
  • Connect Pledges from Classy as Pledges in Virtuous. Gifts on these pledges will be connected to the pledge and follow standard tracking.
  • Ability to map fundraisers to Segments from Classy campaigns with fundraisers.
  • And much more!
Graphic showing Virtuous - Classy integration settings

“This integration enables nonprofits to see all aspects of donor data with Classy, eliminating siloed data that routinely causes back-office headaches. Now, with a more holistic view, fundraising professionals can increase their organization’s impact and grow generosity,” said Director of Product, Jason VanLue. 

“The newest integration release helps customers streamline reporting and gain better data insights. It also expands better fundraising data around peer-to-peer campaigns, really helping our joint customers with engagement,” said Classy Partnerships and Alliances Manager, Meredith Hughes.

To learn more about the integration, please visit:

About Virtuous

Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. Learn more at

About Classy 

Classy, a subsidiary of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy’s platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise nearly $4 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer