
Winning Donor Acquisition: Strategies to Attract, Track, and Retain More Donors in 2025
In the ever-evolving landscape of nonprofit fundraising, donor acquisition remains a top priority. The key to success is not just attracting donors but doing so in a way that ensures long-term engagement and retention. In a recent webinar featuring experts from Virtuous and Salem Media Group, we explored proven strategies to attract, track, and retain donors effectively. Here are the key takeaways from the session.