Turning Program Metrics Into Fundraising Fuel
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to
May 12, 2026
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to
TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient
TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor
“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
Making a donor journey map can help you visualize the path you want supporters to take toward their next act of generosity. It can help you unify your team as
Optimize your nonprofit’s donation page to boost fundraising success with strategic design and user-friendly features, ensuring an effective donor experience.
Learn how community-led approaches can significantly enhance donor growth in nonprofit organizations, fostering stronger relationships and sustained support.
How do fundraising and finance work together at your organization? Is your process streamlined and efficient? Can you collaborate easily? Or are your teams trapped in silos, working independently of
There are so many reasons to build better relationships with your donors. Reasons like: But how do you actually do it? How do you build and grow meaningful relationships with
Unlock volunteer participation and engagement in your nonprofit with effective strategies and the use of marketing automation tools, enhancing your mission impact.
Have you ever encountered a nonprofit organization that just wowed you? An organization that effectively pursued its mission and grew its fundraising, while rallying a community of passionate supporters? A
Gain insights on launching successful nonprofit auctions to boost fundraising efforts and donor engagement.
Do you have enough money and people to power your mission? It takes resources to change the world, but many nonprofits struggle to attract and retain those resources, both dollars
Delve into the nuances of A/B testing for nonprofits to enhance communication strategies and donor engagement.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
