“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
Discover three effective ways to optimize your nonprofit’s giving pages, enhancing user experience and increasing donation effectiveness.
In responsive fundraising, donor journey maps play a pivotal role—focusing on tailoring experiences to each donor’s unique journey. This customized approach leads to enhanced engagement and greater fundraising efficiency. Adapting
Learn to make the most of virtual conferences with three key strategies, enhancing engagement and achieving better results in nonprofit settings.
Understand the three essential elements donors seek in your nonprofit’s investment program, crucial for building trust and ensuring transparency.
It starts with an email. Or a press release. Or a post on a forum. However you find out, the news is big: The software you rely on to fundraise
When you put more than 40 nonprofit and thought leaders in a (virtual) room, chances are, they’re going to say some memorable and game-changing things. That was definitely the case
The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and
Discover how Virtuous Automation enables personalized, scalable communication with donors, fostering deeper connections and responsive fundraising.
Learn how Virtuous and Gail Perry Group’s partnership brings expert fundraising advice to nonprofits, enhancing strategies and donor relationships.
“I hate moving so much, I am never doing it again!” That is what my mother said in 1989, when she moved into the house she still lives in today.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
