How nonprofits can listen strategically to their donors

This Week on the Responsive Weekly

The Responsive Weekly is a community of thinkers and doers who are focused on creating better donor experiences and more successful nonprofits.

What Happened This Week: The Quick Summary

This week, Emily Taylor of teenyBIG joined us to discuss strategic listening, and when to use a survey or an interview to listen to supporters.

What Happened This Week: The Whole Session

Watch the Full Recording Here

Top Takeaways

  • Before you start sending surveys or scheduling interviews, zero in on your goal. What do you want to know? Why? What are you going to do with that information? Who are you going to ask?
  • Surveys are great for getting concrete information, like preferences and demographic information.
  • Interviews are great for getting stories and learning about supporters’ feelings.
  • Once you have responses, you can start to look for patterns.
  • Use words you hear from your supporters to create communication and marketing that speaks directly to them.
  • Use the patterns and trends you observe in supporters’ answers to create donor personas and donor journey maps.

More From This Session

Here’s the full story from this week’s Generosity Report

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Actionable tips and insights for personalizing donor engagement with responsive fundraising.
How to Create Responsive Donor Journeys With Your CRM

How to Create Responsive Donor Journeys With Your CRM

By leveraging your CRM to create responsive donor journeys, you are nurturing relationships that are likely to result in long-term engagement and support.
3 Ways to Use Multichannel Engagement to Retain Donors

3 Ways to Use Multichannel Engagement to Retain Donors

With a multichannel engagement approach, you can reach donors in their preferred channels, connect more deeply with them, and retain their support over time.
Unlock Success: Donor Segmentation Essentials

Unlock Success: Donor Segmentation Essentials

Responsive donor segmentation can help you unlock behavioral insights that deepen engagement with donors. Read on to learn how to leverage these insights.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer