Contents

Automating Donor Cultivation

How can automation help you cultivate more donors?

Automation can give you more time to spend building relationships and help you deliver the right messages to the right audiences at the right time. But how do you start using it? What kind of communication can you trigger with automation workflows? How do you use it to create connections and guide donor journeys? This week on The Responsive Weekly, Isabelle Brauer of Whole Whale joined us to talk about automated donor cultivation.

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • It’s worth taking the time to learn how to use your automation tools before you dive into creating communications
  • Focus on your owned channels, like your website and email lists
  • Segmentation is the key to personalizing
  • Automation doesn’t just apply to email. SEO and website processes can be automated, too.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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Actionable tips and insights for personalizing donor engagement with responsive fundraising.
How to Create Responsive Donor Journeys With Your CRM

How to Create Responsive Donor Journeys With Your CRM

By leveraging your CRM to create responsive donor journeys, you are nurturing relationships that are likely to result in long-term engagement and support.
3 Ways to Use Multichannel Engagement to Retain Donors

3 Ways to Use Multichannel Engagement to Retain Donors

With a multichannel engagement approach, you can reach donors in their preferred channels, connect more deeply with them, and retain their support over time.
Unlock Success: Donor Segmentation Essentials

Unlock Success: Donor Segmentation Essentials

Responsive donor segmentation can help you unlock behavioral insights that deepen engagement with donors. Read on to learn how to leverage these insights.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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