Automating Donor Cultivation

How can automation help you cultivate more donors?

Automation can give you more time to spend building relationships and help you deliver the right messages to the right audiences at the right time. But how do you start using it? What kind of communication can you trigger with automation workflows? How do you use it to create connections and guide donor journeys? This week on The Responsive Weekly, Isabelle Brauer of Whole Whale joined us to talk about automated donor cultivation.

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • It’s worth taking the time to learn how to use your automation tools before you dive into creating communications
  • Focus on your owned channels, like your website and email lists
  • Segmentation is the key to personalizing
  • Automation doesn’t just apply to email. SEO and website processes can be automated, too.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

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The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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