
How to Choose, Use, and Maintain Your Donor Management System in 2026
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

Design an effective nonprofit fundraising plan. Learn to set clear goals, strategies, and measure progress for your mission.

Whether it’s overhauling your database, starting a new process to onboard volunteers, or adopting a responsive fundraising approach, making changes at your nonprofit can be exciting. It can also be

Across the world, nonprofits are tackling major problems and working toward big visions. They’re on the frontlines of change that is urgently needed right now. The work they do every

Whenever nonprofit professionals talk about fundraising and communications, it doesn’t take long for one organization to come up as a shining example. Since its founding, the clean water nonprofit has

2020 was a challenging year for nonprofits, to say the least. Still, some organizations continue to thrive in the face of all the uncertainty. How are they doing it? What

Virtuous enhances nonprofit fundraising by acquiring RaiseDonors, offering advanced tools for greater donor generosity and engagement.

“Nobody wants direct mail fundraising letters!” Have you heard that one? There’s a general perception that direct mail fundraising is out of date, or not necessary now that we have

Looking for better donor engagement? It’s time to rethink conventional wisdom. In this webinar, we’re joined by American Philanthropic principal partner and author of “The Forgotten Foundations of Fundraising,” Jeremy

Explore the top nonprofit CRM features that enhance donor connections. Dive into 9 essentials that bridge your mission to supporters.

What do you think of when you hear the phrase “marketing automation”? Factory lines, pushing out a product? Mass emails, devoid of the personal touch? A bunch of robots, slowly
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.