“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
How do you inspire generosity, demonstrate the difference your donors make, and showcase your nonprofit’s work? Tell a story. Storytelling engages the mind and the heart. Research shows that storytelling
It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound: “MEH.” What’s the deal? Board members
The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’
When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your
“Stay in touch.” “Center the donor in your storytelling.” “Show impact.” Do you use any of these as your nonprofit development strategy? Of course, you do. And so does everyone
Discover key strategies for enhancing nonprofit websites with effective CTAs. Boost engagement and impact with our expert tips.
Discover strategies to tackle compassion fatigue, ensuring the well-being of those dedicated to helping others.
Confession: I love calling donors on the phone. Let’s be clear: I’m not signing up to work in telefundraising. What I like are the calls that are about building donor
Maximize generosity and engagement using donor data. Uncover strategies for leveraging insights to enhance your nonprofit’s fundraising efforts.
Unlock donor potential and increase giving with key insights on leveraging donor data effectively in your strategies.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
