Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Contents

The 3 Things Donors Want To See In Your Investment Program

What Inspires Donors to Give to Your Endowment?

This week on The Responsive Weekly, we were joined by Courtney Dean and Phil Waara from eCIO, who showed us what donors want to see in an investment program, counseled us away from common nonprofit investment pitfalls, and taught us a lot about promoting endowments.

What Donors Want to See in an Investment Program: The Quick Summary

Promoting Your Endowment’s Investment Program with Donors: 3 Key Things They Want to See: The Whole Session

Watch the Full Recording Here

Top Takeaways

  • Transparency builds trust
  • Donors want to see an enduring investment program with:
    • Strong governance & structure to support board and staff turnover
    • Investment solutions that meet short and long-term needs and objectives
    • Communication that supports transparency and oversight groupʼs fiduciary responsibilities
  • Build your practices, policies, and procedures to work over the long term, with an emphasis on clarity and documentation

More From This Session

Here’s the full story from this week’s Generosity Report

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin

From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin

In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action.
A Simpler, Smarter, More Personal Virtuous

A Simpler, Smarter, More Personal Virtuous

Now, every tool carries the Virtuous name—because every part of our platform is built with the same goal: to help you build better relationships and grow generosity at scale.
Human Services Fundraising in 2025: 3 Trends To Know

Human Services Fundraising in 2025: 3 Trends To Know

Explore 3 key insights from the 2025 Human Services Benchmark Report to grow generosity and retain more donors.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer