The 3 Things Donors Want To See In Your Investment Program

What Inspires Donors to Give to Your Endowment?

This week on The Responsive Weekly, we were joined by Courtney Dean and Phil Waara from eCIO, who showed us what donors want to see in an investment program, counseled us away from common nonprofit investment pitfalls, and taught us a lot about promoting endowments.

What Donors Want to See in an Investment Program: The Quick Summary

Promoting Your Endowment’s Investment Program with Donors: 3 Key Things They Want to See: The Whole Session

Watch the Full Recording Here

Top Takeaways

  • Transparency builds trust
  • Donors want to see an enduring investment program with:
    • Strong governance & structure to support board and staff turnover
    • Investment solutions that meet short and long-term needs and objectives
    • Communication that supports transparency and oversight groupʼs fiduciary responsibilities
  • Build your practices, policies, and procedures to work over the long term, with an emphasis on clarity and documentation

More From This Session

Here’s the full story from this week’s Generosity Report

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

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