Contents

Diving Deeper on A/B Testing

How can A/B testing help you listen to your donors?

A/B testing is a tool to listen to your donors. When you split test to optimize your emails, landing pages, and other supporter communication, you learn more about what resonates with them, helping you to be even more responsive.

This week on The Responsive Weekly, Nathan Hill of NextAfter joined us to show us how this kind of testing works and how we can use it to get better results and communicate more effectively with our supporters.

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • A/B testing is a tool for determining which version of a communication to share with your supporters. By sending two versions to a randomized subset of your list, and seeing which version draws more engagement, you can send the “best” one to the broader audience.
  • Start with a hypothesis based on research. Your research might include data from surveys you’ve conducted, conversations you’ve had with donors, or best practices and ideas from other nonprofit resources.
  • A/B testing isn’t just for email, you can use it with landing pages on your website, donation forms, and more.
  • In order to A/B test in a meaningful way, you need a large enough sample size to achieve statistical significance.
  • Sharing what you’ve learned within your organization is an important stage of testing, too!
  • Even if you cannot conduct a perfect A/B test right away, it’s worth trying little experiments to start.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Actionable tips and insights for personalizing donor engagement with responsive fundraising.
The Responsive Nonprofit: Practices that Drive Nonprofit Innovation

The Responsive Nonprofit: Practices that Drive Nonprofit Innovation

At The Responsive Nonprofit Summit, Virtuous CEO Gabe Cooper presented some key takeaways from his new book, The Responsive Nonprofit. The presentation highlighted the importance of innovation for nonprofits to…
Future Trends in AI Fundraising: What Nonprofits Need to Know

Future Trends in AI Fundraising: What Nonprofits Need to Know

Explore AI fundraising to boost donor engagement and campaign efficiency for your nonprofit. Learn innovative strategies for successful fundraising.
A Beginner's Guide To Nonprofit Grant Management

A Beginner's Guide To Nonprofit Grant Management

This guide simplifies grant management for nonprofits, covering how to identify, apply for, and manage grants to secure essential funding.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

1516297321350
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
OM-dark
Todd Shinabarger
Chief Information Officer