
How to Choose, Use, and Maintain Your Donor Management System in 2026
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

Sarah Olivieri shares insights on embracing vulnerability and effective processes to navigate and thrive through change in the nonprofit sector.

On this episode, we’re joined by Gabe Cooper and Mckenna Bailey to discuss their new book Gabe Cooper is the Founder and CEO of , a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and…

Shannon McCracken joined us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should

Julia Campbell provides expert advice on maximizing social media to enhance nonprofit visibility, engagement, and fundraising.

Chad Williams, CEO of Five Q, offers strategies for nonprofits to personalize donor relationships and fundraising efforts.

Brian Sooy, the president of , joins us to talk about uncovering and clarifying your nonprofit’s story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “,” the top-rated book that helps mission-driven…

Dan Reed shares scalable strategies to inspire generosity, offering insights for nonprofits to amplify their impact and reach.

Greg Warner, the CEO of , to talk about his personal experience as a disgruntled donor, what today’s donor really wants from nonprofits, and he’s seen nonprofits tap to build authentic relationships with their donors. —– Learn more about the tools…

We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor…

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about Facebook advertising for nonprofits. He explained the best advertising strategies for your organization,
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.