Virtuous Insights: Targeting Donors Most Likely to Give
TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data
May 21, 2026
TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data
TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”
TL;DR If you lead fundraising at a Human Services nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with program needs, urgent
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading
TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major
How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to
TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient
Sarah Olivieri shares insights on embracing vulnerability and effective processes to navigate and thrive through change in the nonprofit sector.
On this episode, we’re joined by Gabe Cooper and Mckenna Bailey to discuss their new book Gabe Cooper is the Founder and CEO of , a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and…
Shannon McCracken joined us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should
Julia Campbell provides expert advice on maximizing social media to enhance nonprofit visibility, engagement, and fundraising.
Chad Williams, CEO of Five Q, offers strategies for nonprofits to personalize donor relationships and fundraising efforts.
Brian Sooy, the president of , joins us to talk about uncovering and clarifying your nonprofit’s story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “,” the top-rated book that helps mission-driven…
Dan Reed shares scalable strategies to inspire generosity, offering insights for nonprofits to amplify their impact and reach.
Greg Warner, the CEO of , to talk about his personal experience as a disgruntled donor, what today’s donor really wants from nonprofits, and he’s seen nonprofits tap to build authentic relationships with their donors. —– Learn more about the tools…
We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor…
We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about Facebook advertising for nonprofits. He explained the best advertising strategies for your organization,
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
