
Donor Lifetime Value: The Most Accurate Way to Calculate
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

Matt Mundt joined us to share how CURE International bridges the gap between givers and the good that gets done by integrating story into every donor touchpoint. Matt serves

Rubin Singh, the CEO & Founder of OneTenth Consulting, joined us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many

joins to share how CURE bridges the giver and good gap by integrating story into every donor touchpoint. We discuss the balance of empathy and explanation during the current crisis moment, how donor experience is the key differentiator in today’s…

joins us to talk about the decreasing trust that Americans have in NGOs to “do what is right”, what nonprofits should do to proactive build donor trust, and his suggestions on how a nonprofit’s posture toward donors directly impacts their ability to…

Javan Van Gronigen shares insights on utilizing storytelling to strengthen donor relationships and foster deeper connections in the nonprofit sector.

Dawn Crawford shares essential nonprofit communication tactics to effectively connect donors with your cause, strengthening relationships.

joins us to talk about the power of personalization, and how nonprofits are using personalized video to close the gap between givers and the good and increase giving. Oli heads up ’s marketing team. He has worked in SaaS for the last 12 years…

joins us to share his insights and experience, while also highlighting the characteristics of an effective fundraiser and the GCC methodology that helps you cultivate deeper donor relationships. Martin would sit in his car rehearsing his ask with…

Barbara O’Reilly, CFRE, joined us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our

Sophie W. Penney, Ph.D. joins us to talk about the challenges facing nonprofit leaders today, why fundraisers should adopt a teacher’s mindset, and a framework to identify and isolate challenges to ensure you navigate them well. Sophie is the Director…
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.