[Podcast] Martin Leifield On What Makes A Tremendous Fundraiser


Martin Leifield joins us to share his insights and experience, while also highlighting the characteristics of an effective fundraiser and the GCC methodology that helps you cultivate deeper donor relationships.

Martin would sit in his car rehearsing his ask with sweaty palms praying he wouldn’t get another rejection. Determined to master his craft he learned the power of embracing discomfort and through powerful human behavior techniques was able to raise over $500 Million for 3 organizations!  

Martin served as vice chancellor for university advancement at the University of Missouri–St. Louis for ten years. While there, he led a dramatic increase in fundraising, averaging $26.4 million per year. 

Prior to joining UMSL, Martin was associate vice president or university development at Saint Louis University where he led his team raising $158 million in 3 years.

Raising money became his #1 passion, and Martin has since been able to distill the art of fundraising into core fundamental principles and a clear formula that anyone can learn.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Schedule a discovery call with us, where we can show you around, answer your questions, and help you see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

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