
How to Choose, Use, and Maintain Your Donor Management System in 2026
With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

Are you ready to challenge the status quo, achieve fundraiser growth, and make a meaningful impact in the world?

Having a recurring giving program is simply good for the long-term health of your nonprofit. Here’s how to harness the power of storytelling and branding.

It’s essential to recognize that effective digital marketing is key to spreading awareness, attracting supporters, and advancing the cause.

Modern fundraising has moved past one-to-all appeals; we now have a responsibility to meet evolving donor expectations.

Are you displaying the right donation ask amounts? Find out how meaningful asks can boost your conversion rate.

When nonprofits break down data silos with Virtuous, they improve donor engagement and drive sustainable growth. Here’s how

This article was written in conjunction with Sargent Solutions. Trust is the cornerstone of any successful donor relationship. For Canadian nonprofits, that means demonstrating responsible stewardship of every contribution. While

AI tools for nonprofits can transform how organizations engage with donors and manage their campaigns. Learn more

Giving is down, so how to retain donors? With AI, you can build a retention workflow at scale.

AI in fundraising can be used to create responsive donor experiences at scale. Here’s how.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.