
Donor Lifetime Value: The Most Accurate Way to Calculate
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

Managing donor relationships shouldn’t be overwhelming. See how the right fundraising CRM software can automate tasks and strengthen supporter connections.

Can you transfer recurring giving when switching platforms? Yes! Learn how token migration ensures a smooth transition without losing donor support.

Discover how CRM donor management software can transform your nonprofit, providing a unified view of donor interactions and streamlining communication to build lasting relationships.

Think you have one of the best donor management solutions? Discover how a comprehensive system not only manages data but unlocks growth opportunities.

Nonprofits operate in an increasingly data-driven world, where understanding and managing supporter relationships can make or break fundraising efforts. Nonprofit donor management software has become a critical tool for nonprofits

Discover key strategies for multichannel fundraising, optimize campaigns, and engage donors effectively. Master your nonprofit’s outreach today!

Discover effective donor engagement strategies to boost your nonprofit’s fundraising efforts and build lasting relationships with donors.

Master the donor lifecycle with our comprehensive guide. Learn key stages, best practices, and strategies to enhance donor engagement and boost nonprofit success.

Donor segmentation is one of the most powerful strategies a nonprofit can use to boost engagement and fundraising success. Here are a few donor segmentation best practices.

How is your organization improving the online giving experience? Find out how to maximize your efforts with RaiseDonors and Virtuous BI.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.