A Benchmark Study of 346 Organizations. Published February 2026 1. Executive Summary Fundraising has never been more complex. Donor expectations are higher. Data is overwhelming in volume and scattered in
TL;DR – Donors expect personal, relevant experiences, but fundraisers are stretched thin. – New Virtuous product updates and capabilities focus on helping teams connect personally with more donors. – Automation
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in
TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.
How relationship-first fundraising drives trust, retention, and major gift growth at scale… insights from Marc Stein of Jews for Jesus.
How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.
Making a donor journey map can help you visualize the path you want supporters to take toward their next act of generosity. It can help you unify your team as
Optimize your nonprofit’s donation page to boost fundraising success with strategic design and user-friendly features, ensuring an effective donor experience.
Learn how community-led approaches can significantly enhance donor growth in nonprofit organizations, fostering stronger relationships and sustained support.
How do fundraising and finance work together at your organization? Is your process streamlined and efficient? Can you collaborate easily? Or are your teams trapped in silos, working independently of
There are so many reasons to build better relationships with your donors. Reasons like: But how do you actually do it? How do you build and grow meaningful relationships with
Unlock volunteer participation and engagement in your nonprofit with effective strategies and the use of marketing automation tools, enhancing your mission impact.
Have you ever encountered a nonprofit organization that just wowed you? An organization that effectively pursued its mission and grew its fundraising, while rallying a community of passionate supporters? A
Gain insights on launching successful nonprofit auctions to boost fundraising efforts and donor engagement.
Do you have enough money and people to power your mission? It takes resources to change the world, but many nonprofits struggle to attract and retain those resources, both dollars
Delve into the nuances of A/B testing for nonprofits to enhance communication strategies and donor engagement.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
