
Donor Lifetime Value: The Most Accurate Way to Calculate
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually

TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as

TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That

TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it

TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or

TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

How can the growth of donor-advised funds enhance community giving, creating more personal donor experiences and highlighting their impact?

Discover the marketing automation “always on” framework that can transform your digital donor relations all year long.

Tune into this episode to learn how Verland utilized marketing automation to increase giving by 345%.

Tune into the latest episode on the Responsive Nonprofit Podcast as Dr. Bertrhude Albert shares a vision for generosity reimagined!

Read about the practical donor engagement insights learned from the Giving USA 2023 Report.

Learn about The Giving USA 2023 report highlights including several key points and trends from the past year in philanthropy.

John Mark Vanderpool, Co-Founder of Social Impact Solutions, shares his expertise and 8 reasons why nonprofits should measure impact.

Virtuous announces a multi-year agreement with Arkansas Children’s Foundation to provide its fundraising, donor management, and grateful family solution.

Thriving nonprofits that see donors that are activated, impassioned, and determined to give back. We learned this and more in on why America gives in the latest episode for the Responsive

Explore key donor relations strategies to boost lifetime giving with practical tips and insights. Ideal for nonprofits seeking to deepen donor engagement.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.