Arkansas Children’s Selects Virtuous As Their Nonprofit CRM Partner

Phoenix, Arizona (March 14, 2023) – Virtuous, the world’s fastest-growing nonprofit CRM and responsive fundraising platform, announced today a multi-year agreement with Arkansas Children’s Foundation to provide its fundraising, donor management, and grateful family solution. 

Arkansas Children’s Foundation, a member of the Woodmark Group and the philanthropic arm for Arkansas Children’s, the only health care system in the state solely dedicated to caring for Arkansas’ 703,000 children, has announced its decision to select Virtuous as their new nonprofit CRM.  The foundation’s decision comes after extensive research and evaluation of several providers in the market, including an assessment of the limitations of their existing technology platform. Their technology evaluation process was focused on aligning their marketing and development teams, eliminating disconnected systems in order to streamline internal processes. 

Adopting cutting-edge nonprofit technology is integral to the foundation’s consistent focus on fulfilling and funding the unique needs of the children of Arkansas and beyond. 

“Virtuous was the best fit for our organization, and we’re excited to be partnering with them. The platform’s impressive data visualization and workflow automation capabilities combined with a modern and intuitive user experience made it an easy choice for us.”

Fred Scarborough
Chief Communications and Development Officer

Why Arkansas Children’s Foundation Chose Virtuous

Virtuous’ cloud-based platform will provide foundational fundraising capabilities required to scale its mission, including a secure HIPAA-compliant CRM with robust moves and grants management, integrated marketing, automation, and actionable insights. With the use of responsive technology, the foundation team will be able to provide grateful families the same world-class care their children receive in the hospital. 

Arkansas Children’s Foundation is confident that Virtuous can meet its complex requirements, and the team is excited to get started with the implementation process. 

“We’re thrilled to partner with Arkansas Children’s Foundation to help them grow their supporter’s generosity and expand the health care system’s critical mission of providing a better today and a healthier tomorrow for the children of Arkansas,” said Gabe Cooper, CEO of Virtuous.

“Our cloud-based solution will enable the foundation’s team to work efficiently and effectively, while providing secure access to their data from anywhere, at any time.”

A New Era Of Growth For Arkansas Children’s Foundation

Arkansas Children’s Foundation is taking a significant step forward in its digital transformation journey by selecting Virtuous. The foundation’s leadership team is confident that the move to Virtuous will help them to streamline their operations and provide the best possible care to the children in their community.

“We are looking forward to helping Arkansas Children’s achieve their digital transformation goals,” said Cooper. “At Virtuous, we understand the complexities of the healthcare sector and the challenges nonprofits face. We’re committed to helping nonprofits to maximize their impact through digital transformation.” 

About Virtuous

Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. Learn more at

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

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