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Donor engagement insights: Top 3 from Giving USA 2023

Despite the challenges facing nonprofit organizations, the learnings from the Giving USA Report 2023 illuminate practical donor engagement insights that nonprofits can adopt to build deeper relationships with individual donors. The report revealed that giving dropped by 3.5% (without accounting for inflation). This is a significant decline, especially considering the S&P 500 dropped by nearly 20% in the same timeframe. 

By focusing on building personalized relationships, leveraging technology for online giving, and being open to new approaches, responsive nonprofits can adapt to the changing landscape and continue to make a positive impact. 

 

Top 3 Practical Donor Engagement Insights

The nonprofit sector faces challenges, such as declining individual giving and increasing reliance on foundation giving. Responsive nonprofits are adopting methodologies and technology to help them build deeper relationships with donors.

  1. Build Personalized Donor Relationships: build authentic and personalized relationships with donors. Major giving is increasing while low and mid-level donors are leaving organizations due to a lack of appreciation and connection. Nonprofits can close the gap by better understanding donor motivation and utilizing various communication channels, such as text, mobile devices, phone, email, or mail, to reach donors in the manner most appropriate to them.
  2. Leverage Technology and Online Giving: Online giving has been on the rise, particularly with Generation Z and millennials. Nonprofits should take advantage of mobile and online giving opportunities to engage with donors more effectively.
  3. Be Willing to Try New Approaches and Learn from Failures: Abigail Tobia from Verland encouraged organizations to start small, experiment with new strategies, and embrace the concept of “failing forward.” Nonprofits should also consider different budget approaches, similar to for-profit companies, to allow for more flexibility and adaptation to changing circumstances.

The nonprofit sector faces challenges, such as declining individual giving and increasing reliance on foundation giving. However, by focusing on building personalized relationships, listening more to donors to understand donor motivation, leveraging technology for online giving, and being open to new approaches, nonprofits can adapt to the changing landscape and continue to make a positive impact. Virtuous is the only responsive fundraising platform dedicated to supporting nonprofits in their efforts to grow global generosity and cultivate meaningful relationships with donors.

Stay In the Know With Responsive Nonprofit Leaders

Special thanks to The Beacon Podcast hosted by Lighthouse Counsel for sharing this conversation featuring Erik Tomalis, Director of Business Development at Virtuous, for an insightful conversation about the practical donor engagement insights from the Giving USA 2023 report.

Want to stay in the know on the current trends in fundraising and hear from more responsive nonprofit leaders? Subscribe to the Responsive Nonprofit Podcast. You can expect a new conversation every week!

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

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