Why America Gives Report

Thriving nonprofits that see donors that are activated, impassioned, and determined to give back. We learned this and more in on why America gives in the latest episode for the Responsive Nonprofit Podcast.

Listen to our latest conversation with Michelle Boggs, Executive Nonprofit Industry Advisor at Classy, as she deep dives into all the findings within the 2022 Why America Gives Report. You’ll learn why responsive fundraising is critical to driving deeper donor relationships.

What 1,000 surveyed donors had to say

Classy’s annual U.S. donor survey goes right to the source. 1,000 donors to shared their charitable giving plans and motivations. 

What did we learn? 

  • 90% of donors are willing to match giving year over year
  • Loyal donors impact is 4x higher than passive donors
  • 59% of passive donors are searching for the nonprofits that match their values 
  • In the face of economic uncertainty there is an optimistic outlook on giving, especially considering the nonprofits that create personalized connections with donors

The key takeaway: the more responsive a nonprofit, the more giving increases. Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Download the Why America Gives 2022 Report

Download the 2022 Why America Gives Report today for free to dive into all the learnings on what donors had to say about the giving motivations, and what it means for your nonprofit.

The Why America Gives Report shares the power of responsive fundraising and creating personal connections with donors.

More Conversations. More Responsive Fundraising. On Your Favorite Stations.

The Responsive Nonprofit Podcast is a show that takes you into the mind and heart of responsive fundraising leaders. Through conversations with nonprofit experts, Rob Peabody explores donor trends, fundraising best practices, and nonprofit growth strategies as well as inspiring stories of impact.

Listen in each week to capture frontline lessons and growth hacks to help your nonprofit be more responsive and as a result grow giving.

Subscribe now, or listen on your favorite station:

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Actionable tips and insights for personalizing donor engagement with responsive fundraising.
Discover the Core Practices of Innovation in 'The Responsive Nonprofit'

Discover the Core Practices of Innovation in 'The Responsive Nonprofit'

Announcing 'The Responsive Nonprofit'—learn eight core practices to transform nonprofit innovation and drive impact. Get your copy today!
Unveiling the Psychology Behind Fundraising Strategies for Rare Disease Nonprofits

Unveiling the Psychology Behind Fundraising Strategies for Rare Disease Nonprofits

Explore key fundraising strategies for Rare Disease Nonprofits, focusing on donor psychology and engagement.
How to Retain Donors By Adding AI to Your Workflows

How to Retain Donors By Adding AI to Your Workflows

Giving is down, so how to retain donors? With AI, you can build a retention workflow at scale.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer