TL;DR:
- Virtuous Insights provides giving, engagement, third-party data, and machine-learning prediction scores all in one place
- The Likelihood Score blends all of the giving, engagement, wealth, and third-party data “signals” into a single 0–100 score for every contact, trained on over 50 million donor histories
- Use it for active donor retention, lapsed donor reactivation, and new donor acquisition
- It hands you a shorter, more honest list of names so you can spend your day building real, lasting relationships with the people who make your mission possible
When Data Feels Like a Barrier Rather Than a Bridge
Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data for hundreds, thousands, and even hundreds of thousands of donors to answer one question, “Who do we target?”
I know that for many of us in fundraising, data feels like a barrier rather than a bridge. We want to spend our time building authentic connections with donors, not buried in spreadsheets, reports, and dashboards.
That’s why we built Virtuous Insights, a product that provides giving, engagement, third-party data, and machine-learning prediction scores all in one place. It clears the “admin fog” from your calendar and hands you a shorter, more honest list of names so you can spend your day building real, lasting relationships with the people who make your mission possible.
The Likelihood Score
One of the core features of Insights is the Likelihood Score. This machine-learning derived score blends all of the giving, engagement, wealth, and third-party data “signals” into a single 0–100 score for every contact. It’s a 360-degree view of donor readiness, trained on over 50 million donor histories. It is a way to make sure your most passionate supporters never fall through the cracks.
3 Ways to Use the Likelihood Score
Virtuous Insights built predictive models that blend 1,000+ signals per donor with over 50M+ donor histories into one number per donor – providing full clarity into who to acquire, retain, and reactivate.
We analyzed our models against real past performance data, and here are the outcomes:
1. Donor Retention
Based on our analysis, you can see a 1.7X retention lift using Virtuous Insights.
By targeting donors who have low Likelihood Scores you can help retain your “quietly slipping” or pre-lapsed donors. Catching them with a thank-you engagement before they lapse is the most cost-effective way to grow your revenue.
2. Lapsed Donor Reactivation
With the power of Virtuous Insights, you can 5.8X your Lapsed Reactivation.
Stop wasting your marketing budget on the entire lapsed file. Use Insights to identify those who are most likely to reactivate. It’s a surgical approach that honors your budget and time.
3. Donor Acquisition
Our models have the power to 2x New Donor Acquisition.
Insights can even score non-donor contacts who haven’t given yet. You can focus your energy on the people in your database who are most likely to give their first gift.
Your Mission Deserves Your Best Focus
At the end of the day, no software can replace the heart of a fundraiser. Data can’t sit across a coffee table and listen to a donor’s “why,” and it can’t share the joy of a life changed by your mission.
But what Virtuous Insights can do is provide best-in-class predictions to answer the question “Who do I target?”
Ready to see the Likelihood Score in action for your own organization?: Learn more about adding Virtuous Insights to your account.
