Cassandra is dedicated to building purpose-driven, data-inspired solutions that give fundraisers clear insights and effortless decision-making power. At Virtuous, she helps organizations unlock 360-degree donor views, analyze file performance, and leverage AI/ML predictive scoring. With past experience as a Vice President of Data and Analytics at a fundraising and marketing agency and a Development Director for a local nonprofit, Cassandra has guided fundraising strategies for organizations with budgets ranging from $150K to $300M.
TL;DR: Your donors want to stay connected to the causes they care about. And when it comes to managing their giving, the experience should be simple. That’s why we’re introducing
TL;DR: Fundraising doesn’t always happen behind a desk. For major gift officers and field fundraisers, some of the most important work happens between donor meetings, on the road, or during
TL;DR: How healthy is your recurring giving program? Are you gaining recurring donors faster than you’re losing them? And how much revenue can you expect from your current recurring gifts?
TL;DR AI is making it easier for nonprofits to personalize donor communications, analyze information, and complete work that once required significant time and effort. But as these tools become more
Evaluating software, connecting systems, and deciding whether to fix or replace what you have are decisions a nonprofit team has to make. If you’ve ever sat through a demo and
TL;DR: Every development director I have ever met can recite the four stages without looking up from their coffee. Identification. Cultivation. Solicitation. Stewardship. Moves management. The framework predates the CRMs
End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut
TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed
TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
