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August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

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Featured Stories

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December 16, 2025

Digital Strategies to Drive Sustainable Fundraising Growth with Matt Lombardi

How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.

Responsive Lab Thumbnail - Kel Haney

Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney

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Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy

Top 5 Questions Nonprofits Ask About How to Implement AI

Top 5 Questions Nonprofits Ask About How to Implement AI

Recent

Donor retention: an essential metric in nonprofit fundraising success

June 20, 2025

Donor Retention: An Essential Metric in Nonprofit Fundraising Success

When it comes to nonprofit fundraising, donor retention is a powerful metric that deserves every fundraiser’s attention. It is a key indicator of nonprofit health. This metric represents the number...

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June 17, 2025

How AI is Transforming Fundraising and Donor Relationships with Gabe Cooper & Nathan Chappell

In this episode of The Responsive Lab, we explore the intersection of AI and human empathy with two visionary leaders at Virtuous.

Webinar 2025 Faith Benchmark Report

June 17, 2025

2025 Faith-Based Nonprofit Fundraising Benchmark Report Insights

Discover insights from the 2025 Faith Benchmark Report to grow giving, retain donors, and build responsive relationships in faith-based fundraising.

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June 10, 2025

Inside the 2025 Benchmark Report with Carly & Gabe

In this episode of The Responsive Lab, Scott talks with Carly Berna and Gabe Cooper about the key trends from the 2025 Virtuous Benchmark Report.

Preview 2025 Benchmark Report

June 9, 2025

The 2025 Virtuous Benchmark Report: Insights and Actionable Strategies for Nonprofits

The 2025 Virtuous Benchmark Report offers valuable giving data from 570+ nonprofits; the report includes organizations from sectors such as Human Services, Education, Faith, and Healthcare. To provide the most...

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June 3, 2025

Breaking Through Donor Fatigue with Beth Fisher

In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Beth Fisher, a nonprofit consultant, strategist, and former Chief Advancement Officer.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer