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What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...
How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture
5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report
How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

Recent

Responsive Lab Thumbnail - Kel Haney

December 9, 2025

Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney

Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit.
Responsive Lab Thumbnail - Cherian Koshy

December 2, 2025

Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy

Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.
Top 5 Questions Nonprofits Ask About How to Implement AI

December 2, 2025

Top 5 Questions Nonprofits Ask About How to Implement AI

Several years ago, I sat with a development director late one evening. The office was mostly dark. A handful of desk lamps glowed in an open floor plan that had...
Arkansas Children's & Virtuous

November 25, 2025

How Arkansas Children’s Uses Virtuous and AI to Automate Donor Contact and Strengthen Donor and Patient Relationships

Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow....
4 Virtuous Product Updates to Power Your Year-End Giving

November 24, 2025

4 Virtuous Product Updates to Power Your Year-End Giving

This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not...
Responsive Lab Thumbnail - Lauren & John Mark

November 20, 2025

Measuring What Matters: Turning Impact into Action for Growing Nonprofits with John Mark & Lauren Vanderpool

Learn how Lauren and John Mark Vanderpool help nonprofits turn real impact data into stories that deepen donor trust and grow generosity.
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer