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August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

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May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...

The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits

Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology

Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

5 Ways Nonprofit Professionals Can Influence AI Adoption From Within

September 23, 2025

From Back Office to Bold Impact: 5 Ways Nonprofit Professionals Can Influence AI Adoption From Within

The kitchen of The Bear is not for the faint of heart. Tickets pile, tempers flare, knives flash in the heat of controlled chaos. Yet somehow, Carmy and his team...

Responsive Lab Thumbnail - 9.18 RNS Episode

September 18, 2025

How to Manage Your Mid/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen

Learn how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors.

Responsive Lab Thumbnail - Javan Van Gronigen

September 16, 2025

Breaking Down the 2025 Nonprofit Peer Report: Strategy, Systems, and Storytelling with Javan Van Gronigen

Why only 9% of nonprofits feel ready to execute digital strategy, and what to do next. Insights from Javan Van Gronigen and the 2025 Peer Report.

Responsive Lab Thumbnail - Nathan Chappell Q&A

September 11, 2025

AI Predictive Models, Generative Messaging, and Real-World AI Applications for Fundraisers with Nathan Chappell

Nonprofit AI strategy made simple. Nathan Chappell breaks down ethics, tools, trust, and innovation in this episode of The Responsive Lab.

Erik Tomalis & Stephen Boudreau Responsive Lab 2025 YT Thumbnail

September 9, 2025

How Data and Tech Can Deepen Donor Relationships at Scale with Stephen Boudreau & Erik Tomalis

Learn how to turn nonprofit data into real fundraising decisions and scale relationships using AI in this episode with Stephen Boudreau and Erik Tomalis.

technology and nonprofits

September 8, 2025

Technology and Nonprofits: 6 Tech Tools to Get Ahead

Technology and nonprofits: Now that’s an interesting combination. So, what comes to your mind when you think of those two words together?  → Depending on the size or budget of...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer