Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit)

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...

The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits

Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology

Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

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August 26, 2025

A New Era of Generosity: How AI is Driving the Future of Responsive Fundraising

As part of my work at Virtuous, I’ve had the opportunity to connect with hundreds of amazing nonprofit leaders. And every time I jump off of a Zoom call, I’m...

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August 20, 2025

Virtuous Unveils Major AI Advancements to Help Nonprofits Personalize Fundraising at Scale

Launch of Virtuous Insights, Acquisition of Momentum, and Upcoming Release of AI-Powered Search Sets New Standard for Responsive Fundraising MINNEAPOLIS, MN – August 20, 2025 — Today at the 2025...

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August 19, 2025

Empathy-Driven Social Strategy for Nonprofits with Brynne Krispin

Learn how to build real donor relationships through empathy-driven content strategy with Brynne Krispin on The Responsive Lab.

50 Fundraising Ideas for Nonprofit Organizations: Easy Planning Guide​.jpg

August 15, 2025

50 Fundraising Ideas for Nonprofit Organizations: Easy Planning Guide​

Who said gathering fundraising ideas for nonprofit organizations​ has to be overwhelming? There are plenty of lists out there with tons of fundraising event ideas. This list is your most...

Nathan Chappell RNS - Responsive Lab Thumbnail

August 14, 2025

Overcoming the Competition for Connection with Nathan Chappell

Nonprofits aren’t competing for dollars, they’re competing for connection. Nathan Chappell shares how to build radical relationships that grow giving.

Virtuous_Momentum_PressReleaseBlog

August 14, 2025

Virtuous Acquires Momentum to Transform Major Donor Fundraising with AI

Acquisition adds cutting-edge AI to Virtuous’ responsive fundraising platform to help nonprofits scale personalized donor engagement more efficiently than ever before

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer