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June 4-5, 2025

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The Responsive Nonprofit Summit June 4-5, 2025

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March 11-12, 2026

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May 27-29, 2026

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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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Giving Tuesday Email Examples

October 8, 2025

8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign

End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut...
DAF Day

October 7, 2025

DAF Day: 7 Reasons Your Nonprofit Should Join the Movement

You’ve probably heard of Giving Tuesday. But have you heard of DAF Day?  DAF Day is a new national day of giving that promotes the use of donor-advised funds (DAFs)...
Responsive Lab Thumbnail - Tammy Zonker

October 7, 2025

Calling All Heroes: Bridging the Divide in Modern Fundraising with Tammy Zonker

Tammy Zonker explores human-centered fundraising, blending donor and community-centered approaches for greater impact.
Responsive Lab Thumbnail - RNS 10.2

October 2, 2025

Top 3 Digital Marketing Mistakes You’re Probably Making and How to Fix Them with Chris Barlow, Brady Josephson, and Matt Scott

Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab.
Responsive Lab Thumbnail - Becky Endicott & Jonathan McCoy

September 25, 2025

Multiplication Mindset: How Responsive Fundraisers Build Movements with Becky Endicott & Jonathan McCoy

John and Becky share how to multiply your mission through community, joy, and activating your believers. A must-listen from the 2025 RNS.
Responsive Lab Thumbnail - Russell James

September 23, 2025

Starting a Planned Giving Program That Lasts with Russell James

Planned giving made simple. Fundraising expert Russell James shares smart, practical ways to start or grow a legacy giving program at your nonprofit.
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer