Featured Stories

What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report

How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

Recent

Clay Buck Interview with Virtuous: Nonprofit Data and AI

February 5, 2026

What AI Actually Changes (and Doesn't Change) About Nonprofit Data

TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance...

N1 Philanthropy: The Case for Precision Giving in an Attention Economy

February 3, 2026

N1 Philanthropy: The Case for Precision Giving in an Attention Economy

TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in...

Best CRM for Nonprofits in 2026

January 29, 2026

Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization

TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far...

Responsive Lab Thumbnail Sonja Howden

January 28, 2026

Building Trust with Donors Through Better Impact Measurement with Sonja Schappert Howden

Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.

Responsive Lab Thumbnail - Marc Stein

January 21, 2026

Building a Relationship-First Fundraising Culture with Marc Stein

How relationship-first fundraising drives trust, retention, and major gift growth at scale… insights from Marc Stein of Jews for Jesus.

Responsive Lab Thumbnail - Matt Lombardi

December 16, 2025

Digital Strategies to Drive Sustainable Fundraising Growth with Matt Lombardi

How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer