Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.
December 2, 2025
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.
Several years ago, I sat with a development director late one evening. The office was mostly dark. A handful of desk lamps glowed in an open floor plan that had
Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.
This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not
Learn how Lauren and John Mark Vanderpool help nonprofits turn real impact data into stories that deepen donor trust and grow generosity.
Nonprofit leader Ian Adair shares ways to fight burnout, build healthy cultures, and lead with vulnerability so your team can thrive for the long haul.
Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made
Make stewardship fast and human. Rachel Bearbower shares a simple 100-day donor journey and automation tips with hosts Carly Berna and Scott Holthaus.
In this episode, you’ll get practical strategies for increasing donor loyalty with better data, smarter segmentation, and personalized outreach.
In this episode of The Responsive Lab, Brady Josephson makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns.
In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy.
In this episode of The Responsive Lab, Heather Hiscox unpacks how nonprofits can lead organizational change with empathy, inclusion, and clarity.
In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action.
Explore 3 key insights from the 2025 Human Services Benchmark Report to grow generosity and retain more donors.
Discover 3 critical takeaways from the 2025 Education Nonprofit Benchmark Report to help grow giving and deepen donor engagement.
In this episode of The Responsive Lab, we explore the pivotal role mid-level giving plays in a healthy donor pipeline.
Explore 3 top takeaways from the 2025 Healthcare Nonprofit Benchmark Report to improve retention, grow monthly giving, and drive revenue.
In this episode of The Responsive Lab, we explore the intersection of AI and human empathy with two visionary leaders at Virtuous.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
