A Benchmark Study of 346 Organizations. Published February 2026 1. Executive Summary Fundraising has never been more complex. Donor expectations are higher. Data is overwhelming in volume and scattered in
TL;DR – Donors expect personal, relevant experiences, but fundraisers are stretched thin. – New Virtuous product updates and capabilities focus on helping teams connect personally with more donors. – Automation
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in
TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.
How relationship-first fundraising drives trust, retention, and major gift growth at scale… insights from Marc Stein of Jews for Jesus.
How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.
You’ve probably heard of Giving Tuesday. But have you heard of DAF Day? DAF Day is a new national day of giving that promotes the use of donor-advised funds (DAFs)
Technology and nonprofits: Now that’s an interesting combination. So, what comes to your mind when you think of those two words together? → Depending on the size or budget of
Who said gathering fundraising ideas for nonprofit organizations has to be overwhelming? There are plenty of lists out there with tons of fundraising event ideas. This list is your most
So, you’re in charge of emails for your nonprofit. And your boss needs you to send out an email to some of your donors. But this one’s really specific. These
When it comes to building a thriving nonprofit, focusing solely on one-time donations can only go so far. New donor acquisition is expensive and it doesn’t offer predictability. This is
New donor acquisition is an essential building block for every nonprofit. While donor retention is more cost-effective, every organization faces natural attrition, making new donor acquisition vital for sustaining and
In the world of fundraising, building a balanced donor portfolio is similar to managing a diversified financial portfolio. Just as financial investors spread their assets across different areas to minimize
At its core, recurring monthly giving is a way to ensure donor retention by creating a predictable and sustainable revenue stream. In today’s world, where subscriptions are a part of
It’s easy to think that more donors equals more donations when you’re in the throws of fundraising. While acquiring new supporters is always a win, one of the best ways
Unlock untapped revenue with corporate giving. Discover how to boost donor retention and matching gifts with smarter fundraising systems.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
