Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Surviving A Tech Breakup: How to Successfully Navigate a CRM Change

Many nonprofits struggle with their CRM systems. Limited donor insights, impersonal outreach, missed opportunities, and low donor retention are common challenges. Additionally, operational inefficiencies such as siloed data, manual processes, and IT dependencies further hinder success. If your organization is facing these frustrations, it may be time to consider transitioning to a new CRM.

How to Build Better Reports and Track Fundraising Metrics for Nonprofit Success

Welcome to Ask a Responsive Fundraiser, where we take your questions to a fundraising expert so that you can grow generosity. Today, we’re taking your questions to Kayla Schneider. Kayla is a results driven data analyst with over a decade of experience in higher education specializing in advancement, enrollment, and business intelligence.

Do Nonprofits Need an AI Policy?

Is your nonprofit prepared for AI? A well-crafted AI policy isn’t just about managing technology—it’s about protecting trust while unlocking new opportunities for impact. Discover how nonprofits can balance innovation with ethical responsibility and create AI guidelines that align with their mission.

5 Automations to Convert Shelter Prospects into Donors

5 Automations to Convert Shelter Prospects into Donors

Animal shelters often face the challenge of converting prospects into loyal donors who contribute regularly to their cause. At Virtuous, we understand these challenges and have developed targeted automation strategies specifically for animal care organizations. In a recent webinar, hosted by your Virtuous experts, we explored five impactful automations that can simplify your processes, increase engagement, and drive more donations.

Scaling Your Nonprofit with Taylor Shanklin

Scaling Your Nonprofit with Taylor Shanklin

In this episode of The Responsive Lab, Carly Berna and Stephen Boudreau team up with nonprofit expert Taylor Shanklin for a lively deep dive into the art of scaling a nonprofit organization.

Overcome Disconnected Systems: Unify Your Financial Data with Virtuous

In today’s world, donors expect personal connections with the causes they support. However, many nonprofits are stuck using outdated, disconnected systems that make achieving this difficult. These disjointed systems often lead to inefficiencies, data silos, and a lack of clarity, which hinder fundraising efforts. But there’s a solution that can help nonprofits like you regain control and efficiency, allowing you to focus on what matters most — advancing your mission.

CRM transition

How to Align Stakeholders for a Seamless CRM Transition

In today’s rapidly evolving digital landscape, implementing a robust Customer Relationship Management (CRM) system is crucial for nonprofits seeking to streamline operations and enhance donor engagement. But successful CRM adoption goes beyond technology — it demands stakeholder alignment at every stage of the process. Here’s how involving key stakeholders can ensure a smooth and effective CRM transition.

Optimizing Donor Engagement for Faith-Based Nonprofits: Key Strategies for Growth

Optimizing Donor Engagement for Faith-Based Nonprofits: Key Strategies for Growth

Giving is deeply personal, and for faith-based nonprofits, it is often fueled by shared religious or moral convictions. This unique connection fosters a sense of belonging and community among donors, making them feel personally invested in the mission. Their contributions are more than just financial—they are an extension of their faith, strengthening loyalty and ongoing support.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer